| dc.description.abstract | As sustainability issues are gaining more attention, there is a growing concern by consumers about greenwashing and hence more regulations have also been proposed. Enterprises had taken many green practices to comply with laws and regulations or to shape their corporate image to the society, but many of them may just do greenwashing behaviors without real benefits. In order to understand the trend of greenwashing, this thesis used news as the study base, collected English news related to the keyword “Greenwashing” from 2016 to 2021, and analyzed them by concept linkage with text mining. Our study result shows that: from 2016 to 2021, enterprises and governments had been the focus of the news media. The tricks of greenwashing were using sustainability reports, advertisements or other marketing strategies to greenwash products or brands. Oil and financial industry were the most conspicuous among them. The oil industry just only cleaned up their image of pollution, but the financial industry misled investors to flow the funds into greenwashing industries. Either intergovernmental organizations or single national government was often criticized by the news media due to legislated ambiguous laws and regulations. The most frequently concerned issue related to greenwashing was the “Climate crisis”, which received special attention from the news media every year in the study period. Other issues were only roughly referred to as “Environmental”. “Working environment” was firstly concerned by the news media at 2021 in the study period. At the end of this thesis, we recommend enterprises should reduce using various marketing strategies to greenwash. While the news media are increasingly concerned about the issue of greenwashing, we also suggest governments to stipulate expressly as soon as possible to reduce the occurrence of greenwashing behaviors. | en_US |