| dc.description.abstract | The booming development of the franchise industry in Taiwan in recent years, which makes many people who want to start their own business by franchise. In view of the growing prosperity of Taiwan′s franchising industry, many scholars and experts have begun to study the franchising industry. However, most of the research reports, journals, papers and other related references discuss the franchising industry from the perspective of business owners. Business models, or research on consumer behavior from the point of view of consumers, rarely examine the data of the franchise industry from the perspective of entrepreneurs (franchisees). Therefore, the main purpose of this research is to examine the franchising industry from the perspective of the entrepreneur (franchise owner). Key Factors of Franchise Willingness of Chain and Franchise Headquarters＂.
This research will use the AHP level analysis as a research tool to divide the ＂key factors of entrepreneurs′ willingness to join franchise headquarters＂ into six aspects, from the factors of franchise headquarters, expenses and cost factors, profit model factors, Headquarters support factors, capital preparation factors, work standardization factors, etc.. It will come and go to study the conditions under which entrepreneurs think that joining the headquarters can most attract entrepreneurs to join. Since the conditions, qualifications, experience, etc. of each franchise headquarters are not all at the same level, it is hoped that through this research, entrepreneurs can better understand the conditions under which the franchise headquarters must be in order to provide franchise owners. The biggest business advantage.
As mentioned in the preface, it is not extensive to examine franchise headquarters from the perspective of entrepreneurs (franchisees). Therefore, it is hoped that through the discussion of this research, people will be interested to explore more information from the perspective of entrepreneurs. Multi-related issues, after all, both you and I have the opportunity to become entrepreneurs. If we discuss the conditions, environment, advantages and disadvantages of chain franchising from the perspective of entrepreneurs, I believe it will not only help the franchisees themselves a lot, but also help them. Provide business owners (franchise headquarters) with more directions that can be adjusted in the future. | en_US |