| dc.description.abstract | This study mainly discusses whether the brand will have an impact on the transaction price of real estate transactions, and whether the brand will have different effects on the transaction price of real estate transactions in different regions and types. From July 1, 109 to June 30, 110, the area is the five administrative districts of New Taipei City that the MRT Zhonghe Xinlu Line passes through, Sanchong District of New Taipei City, Xinzhuang District of New Taipei City, Luzhou District of New Taipei City, and New Taipei City Yonghe District and Zhonghe District of New Taipei City are the areas for research and analysis, and the types are divided into four types: apartments, villas/towers, buildings, and mansions.
Buying a house is an important choice in consumer behavior, and its influencing factors include: house purchase budget, house type, size of square meters, environmental factors, etc. Zhang (2020) pointed out that the five key elements of buying a house are: ＂timing, location, product, management, and price＂. Whether the price factor will be affected by the brand, ＂Xinyi Housing＂ is not only the only brokerage brand listed on the market at present, but also the number one brokerage brand most trusted by the public. Therefore, this study uses Xinyi housing transaction cases as the brokerage brand. index.
In this study, the data of the five administrative districts of all types of agency brands have reached a significant level, and the Luzhou District, Yonghe District and Zhonghe District of individual administrative districts have reached a significant level. Among the four types, the building has the best effect, only Xinzhuang District. Not reaching a significant level, the data of five administrative districts and Yonghe District and Zhonghe District in the apartment type have reached a significant level, and in the villa/toutian type, none of the individual areas have reached a significant level, but the data of the five administrative districts have reached a significant level. The types did not reach a significant level. Research shows that although there are differences in different regions and different types of data, the transaction price of real estate transactions is affected by the agency brand. | en_US |