dc.description.abstract | This paper uses the "Structure-Conduct-Performance" (S-C-P) framework theory in industrial economics to analyze the market structure, manufacturer′s behavior and business performance of the power lead frame industry, and the current development status, and discusses the power lead frame manufacturer. The industry status of the power lead frame manufacturer and put forward strategic suggestions for the future of the industry.
The results of the research, we found that from the perspective of basic conditions, the metal material copper is the main raw material for the production of lead frames, and the company′s operations and profits will be affected by fluctuations in material cost prices.
In terms of market structure, power lead frame manufacturers belong to an oligopolistic market. The industry has customization, high process technology threshold, and capital-intensive characteristics. The top four major manufacturers are mainly concentrated in Taiwan and have experienced market competition, integration, and mergers and acquisitions. After the expansion of the factory, the existing power lead frame manufacturers have a certain scale economy, and getting bigger, which makes the market concentration even higher, and the high barrier for new manufacturers to entry.
Behavior of manufacturers, manufacturers can reflect the price fluctuations of raw materials to customers in the process of rising or falling of raw materials, and make adjustments in "processing" costs; In addition, because of the high degree of customization, manufacturers can the processing price will also be determined according to the energy conversion or use speed of the power required by the customer. In general, the higher power, the higher price.
In the product strategy, in addition to focusing on the development of niche lead frame products, electric vehicle models have been launched in major international automakers. The field is developed together with customers, and at the same time promotes the use of self-made profiles by customers.
Finally, according to the operating performance by the industry, we found that manufacturers are greatly affected by raw materials, and acquisitions, mergers and acquisitions and other actions have indeed significantly increased the operation performance of manufacturers, and also increased the market share of manufacturers.
We suggest that since the power lead frame is closely related to the raw material copper, it is suggested that the manufacturer should maintain a certain relationship with the upstream raw material end and stabilize the material source by contract. Furthermore, the prosperity and prosperity of the power lead frame industry and the semiconductor industry are highly positively correlated, and Taiwan′s power lead frame industry is already ahead of its foreign counterparts in terms of economies of scale. We suggested that manufacturers can take advantage of the first-mover advantages of manufacturers to carry out industrial level integration, optimize product mix, expand market share, improve their competitiveness with the advantages of production capacity and product quality, and further become price leaders. | en_US |