| dc.description.abstract | Abstract
In the past ten years, after the occurrence of major events in each market, the customer′s asset allocation situation has generally changed, and this change will vary due to age, occupation, gender, family status and other factors, the new crown pneumonia provides a very good experimental mechanism for us to understand how different types of investors will adjust their asset allocation when the sudden unexpected risk comes, this study collects the factors that affect investment behavior such as age, occupation, risk attributes and other variables, Taking the asset allocation figures of wealth management customers of Bank C C Branch as a sample, The changes in asset allocation at three time points of the occurrence of the new crown pneumonia were used as the basis for analysis. The three time points were before the outbreak of the new crown pneumonia, when the Ministry of Health and Welfare announced the level 3 alert, and when the third level alert was announced. Then take the base period before the outbreak of the new crown, the first period when the level 3 alert of the new crown outbreak occurs, and the second period when the level 3 alert is lifted, and compare the changes in assets during the second period. It is concluded that the new crown pneumonia incident does have an impact on the investment behavior of investors, and this impact will vary according to the gender, age, marriage, children, investment attributes, occupation and other factors of investors, As far as investment groups are concerned, after the outbreak of COVID-19, investors with positive investment risk attributes and occupational characteristics are the most active investors. men will be more active than women, young people will be more active than the elderly, some families will be more active than no families, some children will be more active than no children, the risk attributes will be more active than the stable and conservative groups, in terms of occupation, the business owner group is the most active, followed by unemployed, the asset allocation has changed, and the traditional insurance products have decreased significantly, with the largest decline being bonds and bond-type funds, while investment-type products have generally grown, and the largest growth rate is structured products.
Keywords：Asset Allocation, Financial Management, COVID-19 | en_US |