dc.description.abstract | This study uses the listed electronics industry in Taiwan from 2010 to 2020 as a research sample to explore whether the degree of internationalization and product diversification will affect the financial performance of enterprises, as well as the effect on company value. Three multiple regression analysis model are built, and their control variables are set to be: company years, scale, liabilities, capital expenditures, and R&D, for conducting empirical analysis. It is found that when internationalization and product diversification are individually regressed on business performance and company value, their effect are negative relationship. These results are identical with Lang and Stulz(1994); Palich, Cardinal and Miller(2000); Geringer, Tallman and Olsen(2000).Representing the expansion of new products and new businesses in the process of implementing the diversification strategy for facing endless market problems and changes in the environment, the required operating costs (including production costs, sales channel, advertisement cost) are close or greater than the actual profits, resulting in lower performance than expected. When internationalization and product diversification interact, there is a positive relationship between the company′s operating performance and company value. | en_US |