| dc.description.abstract | This study aims to explore the physical, psychological, and social needs of pregnant women, including their adaptation to pregnancy and stress issues. Additionally, it analyzes the demands for health information and usage habits among pregnant women. Furthermore, the study adopts the perspective of project management to plan the functional framework of an online pregnancy care consultation platform and devise a long-term operational model for the platform to investigate its feasibility.
The proposed pregnancy care consultation platform′s main functional structure includes online consultation services for pregnancy health, available in both video and text formats, along with themed columns, a frequently consulted database, and a keyword quick search function. Through questionnaire surveys and interviews, the study seeks to understand the perspectives and suggestions of three key stakeholders involved in the platform′s operation: users, pregnancy care service providers, and platform operators, regarding the platform′s functionalities and operational planning.
The research findings indicate that over eighty percent of users are willing to use the online care consultation platform, with over seventy percent willing to pay for online services, including text, video, and voice consultations for professional and timely information. Among pregnancy care service providers with extensive healthcare experience, over seventy percent agree with the work mode of providing pregnancy care consultations through voice, text, and video consultations, and nearly half of them are willing to engage in the role of accompanying midwives. Platform operators believe that the platform should possess clear business objectives, a user-friendly experience, accurate target audience, and they acknowledge the necessity of the pregnancy care consultation platform, which is likely to achieve sustainable operation. In conclusion, the proposed pregnancy care consultation platform demonstrates high feasibility with considerable advantages and development potential in the market.
Keywords： pregnancy care, online consultation, pregnancy, consultation platform, project management. | en_US |