DC 欄位 值 語言 DC.contributor 高階主管企管碩士班 zh_TW DC.creator 鍾敏 zh_TW DC.creator Ming Chung en_US dc.date.accessioned 2023-4-11T07:39:07Z dc.date.available 2023-4-11T07:39:07Z dc.date.issued 2023 dc.identifier.uri http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=110450008 dc.contributor.department 高階主管企管碩士班 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 本研究從基本面著手分析,選出目前最熱門的產業即電動車相關產業,其中依據個股公司的基本營運和發展,應用財務面、管理層面與產業趨勢等,探討公司的內在價值和股價的前瞻性,篩選出三檔優質個股 鴻海、台半及啟碁等,作為本研究投資組合選定的標的。利用技術面分析及籌碼面量化分析與消息面等交易指標,並結合紀律原則,依不同的投資策略分成兩組研究,進行研究組(一)和研究組(二)為期一年的實證操作交易,並將所取得的實證結果進行資料統計與比較分析。最後驗證結果發現:研究組(一)個股的獲勝率與報酬率皆戰勝研究組(二)及其他所有相關類股指數,亦同時驗證了趨勢選股的重要性。此研究目的與發現即希望能夠建構一個更好的選股與獲利的投資策略,幫助一般投資者在適當的時機,進行買入跟賣出,減少虧損,提高效能與獲利率。 zh_TW dc.description.abstract This research aims to construct an investment strategy for stock investors to enhance their investment performance. Firstly, fundamental analysis is usd to, selects the - most popular industry from the firms listed on the Taiwan Stock Exchange at present, that is, the electric vehicle related industry. Then, based on the fundamental conditions, including financial aspects , management levels, and industry trends, etc., the research objects’ intrinsic value and stock price prospects are identified. Finally, the three high-quality individual stocks HonHai, Taiban, and Qiji are screened out as the sample firms. The- technical analysis, quantitative analysis of chips, market news and other trading indicators are utilized and, sample firms are divided into two groups according to different investment strategies. The findings show that the winning rate and rate of return for individual stocks in the research group (1) outperform those for research group (2) and for all other related stock indexes selected in this study. en_US DC.subject 基本面分析 zh_TW DC.subject 技術分析 zh_TW DC.subject 籌碼面分析 zh_TW DC.subject 投資策略 zh_TW DC.subject 消息面 zh_TW DC.subject 趨勢選股 zh_TW DC.subject fundamental analysis en_US DC.subject technical analysis en_US DC.subject chip analysis en_US DC.subject investment strategy en_US DC.subject market news en_US DC.subject trend stock selection en_US DC.title 股票投資策略之探討分析─以電動車概念股為例 zh_TW dc.language.iso zh-TW zh-TW DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US