| dc.description.abstract | General households often only know to clean the air conditioner filters, or even neglect cleaning it altogether. If the air conditioner is frequently used without proper cleaning, the continuous circulation of indoor air can pose a risk to our health. Therefore, it is necessary to develop a regular cleaning schedule for the air conditioner. In order to thoroughly clean the air conditioners at home, people may hire an air conditioning cleaning company to clean them. This process can be particularly time-consuming and costly, especially during peak seasons. However, regularly cleaning the air conditioner to keep the indoor air fresh should become a habitual behavior for every household, just like having the concept of regular cleaning for washing machines and range hoods. By cleaning the air conditioner at home using simple and convenient tools and cleaning agents by family members, unnecessary expenses can be reduced for the family.
This study aims to explore the market analysis and marketing strategy formulation for self-service air conditioner cleaning agents, analyzing their competitiveness and development potential in the market. The market research and analysis of the case study found that the demand for air conditioner cleaning in the market has been continuously expanding, and self-service air conditioner cleaning agents hold an important position in the market with significant development potential. Therefore, this study proposes strategies to enhance the competitiveness and market share of self-service air conditioner cleaning agents o9ffered by the case company.
The study found that factors such as climate, economic conditions, demographic structure, and the impact of the pandemic have significant influences on the market demands. In addition, consumers′ increased concerns for hygiene and health have also raised the demand for air conditioner cleaning services. This study suggests the case company to strengthen the promotion and sales of self-service air conditioner cleaning agents through promotion and effective marketing techniques to meet the growing demand of consumers. Strategies for the marketing mix and advertising are provided for the case company and other companies offering similar products. | en_US |