| dc.description.abstract | Power supplies are essential components of hardware devices. In recent years, the demand for personal computers has been steadily decreasing, resulting in a reduced need for personal computer power supplies. In contrast, there has been a significant increase in demand for server power supplies due to the growing popularity of generative AI and data center development. However, server power supplies require digital control and IC technology, elevating the technical entry barrier for manufacturers. Additionally, the heightened market competition has intensified.
Hence, how manufacturers adapt their business strategies and devise competitive approaches within this fiercely competitive environment is a topic worthy of in-depth research and exploration, thus motivating this study.
The purpose of this study is to analyze the industry overview of power supplies, employ a case study methodology to gather secondary data and conduct interviews with senior executives of the case company in order to examine the company′s business and competitive strategies, and utilize the SWOT analysis method proposed by Professor Albert Humphrey in the 1960s to assess the case company.
This research explores the power supply industry, first explaining the reasons for the decline in demand for personal computer power supplies and then elaborating on the changes in the server power supply market size. Additionally, the study evaluates the case company′s competitive strategy in contrast to the three prominent Taiwanese counterparts. Finally, it discusses the OCP specifications and advises establishing the server power supply business as a standalone division, considering the emergence of the OCP era.
This study presents the following findings: (1) OCP specifications have become a market development trend; (2) Success hinges on specifications and technology; (3) The power supply business necessitates a substantial allocation of resources. The study recommends rectifying the deficiency in human resources within the business department and demonstrating foresight by allocating resources as the industry is in a developmental stage. Lastly, this study suggests diversifying research methodologies, broadening the range of research subjects, and sustaining ongoing monitoring and analysis for future research directions. | en_US |