| dc.description.abstract | The financial lending business in the financial market has generated many undesirable social phenomena, which are closely related to the design of company rewards, salesperson′s behavior, and the profit-making business model of banks. This study aims to explore the following issues to improve the business quality and business growth opportunities of the company, and to improve the KPI in a more comprehensive manner, so that the incentive scheme itself can reflect the achievement of KPI, and to promote the business development in a more comprehensive manner through reasonable incentive measures and target setting.
In this study, the relationship between performance target setting and incentives was summarized and analyzed using qualitative case study analysis and other interviews with peers. This study found that an effective design of motivational approach needs to be implemented in the same direction as the goal setting to have significant effect, and if the direction is different, the effect is greatly reduced. Secondly, it is found that the KPI is not flexible enough, which leads to narrow work content and affects the skill development of employees, who are too specialized to learn other departments′ business skills.
This study suggests that in order to improve the quality of bank employees, the company should improve the performance target setting, and at the same time with effective motivation, in order to make the company meet the public image of the bank, and then make the company′s business growth more effective. | en_US |