| dc.description.abstract | This study examines whether the profitability index, operating capacity index, solvency index, and growth rate index of the life and property insurance industry have decreased from 2016 to 2022 as a result of New Coronary Pneumonia in the domestic life and property insurance industry. Since Taiwan will be upgraded to Alert 3 in 2021, we will analyze whether the impact of NCC pneumonia on the insurance industry will be significant before and after 2021. For the life insurance industry, among the profitability indicators, the return on investment and operating income ratio will be significantly reduced. Among the indicators of viability, the persistency rate - 25 months and the market share of premium income also had a significant decrease. In the solvency indicator, there is no impact. In the growth rate indicator, there was a significant decrease in the revenue growth rate; in the profitability indicator, there was a significant decrease in the operating income ratio in the property and casualty segment. There was no impact on the operating capacity indicator. In the solvency indicators, the capital adequacy ratio, net worth ratio, and debt ratio all decreased significantly. In the growth rate indicator, there was a significant decrease in net income growth rate after tax. Lastly, we will discuss what marketing changes the insurance industry has made in response to the impact of the new pneumonia epidemic. How will the transformation of the insurance industry′s marketing approach affect the future trend of the industry? The insurance industry, insurance practitioners, and authorities are advised to adapt to similar epidemics in the future and to transform their strategies in response. | en_US |