dc.description.abstract | This article primarily focuses on conducting a case study of a public-private ground handling company to analyze its business performance. The analyzed indicators include gross profit margin, operating profit margin, earnings per share, fixed asset turnover ratio, and cash flow ratio. The study compares the differences in the company′s operational and profitability capabilities before and after the COVID-19 pandemic and also compares the case company with a peer company, Company B. Additionally, the article applies SWOT theory to comprehensively analyze the case company′s internal strengths, weaknesses, as well as the opportunities and threats in the external environment.
The research findings indicate that the case company′s business performance is indeed poorer compared to private enterprises, with significant differences observed before and after the pandemic. The only exception is that the case company′s fixed asset turnover ratio remained unaffected during the pandemic. This is because public-private enterprises prioritize serving national travelers, and although their profits are restricted, they continue to serve a large numbers of cargo flights during the pandemic due to their association with the country′s image. This implies that the case company′s utilization of fixed assets remains high.
In addition to these five financial analysis indicators, combined with SWOT strategy analysis, recommendations are provided for the case company′s future development, particularly in the face of new competitors and planning for operations at the third terminal of Taoyuan International Airport. It is hoped that the case company will continue to create favorable business performance. | en_US |