| DC 欄位 |
值 |
語言 |
| DC.contributor | 企業管理研究所 | zh_TW |
| DC.creator | 張誌恩 | zh_TW |
| DC.creator | Chih-En Chang | en_US |
| dc.date.accessioned | 2001-7-5T07:39:07Z | |
| dc.date.available | 2001-7-5T07:39:07Z | |
| dc.date.issued | 2001 | |
| dc.identifier.uri | http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=88421010 | |
| dc.contributor.department | 企業管理研究所 | zh_TW |
| DC.description | 國立中央大學 | zh_TW |
| DC.description | National Central University | en_US |
| dc.description.abstract | 資訊技術的進步與網際網路的發展，加劇企業競爭的強度，全球興起電子商務熱潮的影響亦同，各產業各企業無不積極投入以因應其帶來衝擊。本研究從產品服務以及服務管道二構面，探討我國銀行電子商務化之差異，以及電子商務化與經營績效之相關。本研究以國內47家銀行為樣本。採用因素分析、集群分析與多變量變異數分析等多變量方法進行資料分析。研究發現：1、銀行電子商務有差異存在；2、銀行電子商務化程度與經營績效有顯著相關。 | zh_TW |
| dc.description.abstract | With the evolution of information technology and advance of the Internet, the introduction of electronic commerce (e-commerce) has made the business world even more competitive. Companies of all industries are actively participating in e-commerce so as to cope with any forthcoming impact out of this new form doing business. The current study probes into the differentiation between e-commerce patterns of Taiwanese banks, and the relationship between their e-commerce involvement and operating performance. By means of multivariate analysis, this study based on a sample of 47 domestic banks in Taiwan shows a significant difference in e-commerce patterns among those banks and a notable relationship between their e-commerce involvement and operating performance. | en_US |
| DC.subject | 經營績效 | zh_TW |
| DC.subject | 電子商務 | zh_TW |
| DC.subject | Electronic Commerce(e-commerce) | en_US |
| DC.title | 我國銀行電子商務化與經營績效之研究 | zh_TW |
| dc.language.iso | zh-TW | zh-TW |
| DC.title | Electronic Commerce And Operating Performance Of Native Banks | en_US |
| DC.type | 博碩士論文 | zh_TW |
| DC.type | thesis | en_US |
| DC.publisher | National Central University | en_US |