| dc.description.abstract | By at science and technology flourish, the Internet is in vogue to wait for reason with change of populace’’s shopping habit, Make individual or family to use small piece package transports of service has very big growth space, Make the residence to join the service rises; But Taiwan formally joins the WTO on Year 2002; for cause Taiwan becomes Asia-Pacific Regional Operations Center, Secretary Trade Company Department Of Finance expresses efficiency for the system of logistics, Also integrate logistic of globe ,area ,city, and so on; the president of Taiwan Association of Logistics Management also recommends strategy of common-delivery and home-delivery; But situation of a country, the society wedge circumstance is not completely identical, therefore hard to completely adopt the marketing method of Japan; Furthermore, At currently market of individual’’s small package still belongs to obscure phase, How within short term inside rapid at consume market has one seat willingly for important topic. This study hope makes use of operator to carry out productivity achievements and effects analyses and analyze at the same time, Result of this kind of objective quantification will do will marketing for in future clear foundation of strategic direction. Therefore, this research joins the productivity guideline of service direct residence and marketing the strategic relation as to study the topic, Proceed direct relation of latter the structure melts of research with Fuzzy Structure Modeling, According to period in disorder thus the structure melts of result understands influence according to productivity guideline marketing cause and effect infrastructure of strategy, And test the authentic with the statistics method -Path Analysis. And then hope make use of this cause and effect infrastructure to provide the strategic decision people the in disorder productivity guideline is gained of advantage pushes estimate befit even effective of marketing strategy. | en_US |