| dc.description.abstract | Taiwanese notebook PC manufacturers have stand on the No. 1 position in the globe supply, because 87% notebook PC in the world were made by Taiwan. These manufactures have excellent performance in the quantity increase and quality improvement of Notebook PC and also provide a lot of job opportunities for people in Taiwan.
However, these notebook PC producers are facing different challenges, resulting in shrinkage of profitability. After the wave of PC replacement in 2000, the demand for the desktop PC had slowed down; but the low-price PC began coming in the market and on the other hand, the notebook PC manufacturers kept improving the production skill and reducing the production cost. Therefore, the demand for the notebook PC grows up progressively. In this case, neither the unit price of notebook PC nor the profit from notebook PC manufacturing is high. Consequently, these notebook PC producers adopted some strategies, such as, diversifying the range of products to reduce the risk.
In this research, we use DEA and MPI to analyze the performance of 9 main notebook PC manufacturers in Taiwan during 2003 to 2005. By using the input variables and output variables we choose, we hope to find out the causes of bad performance and then help these producers adjust their strategies based on the causes.
Eventuality, the conclusion points out that the smaller firm’s scale, the less efficient and the problem might come from too many employees. When the manufacturer’s size was larger, it often showed more efficient. But ASUSTeK Computer Inc. is an exception; it showed dramatic change during the study period. | en_US |