|DC.description||National Central University||en_US|
|dc.description.abstract||印刷電路板(Printed Circuit Board，簡稱PCB)係指插立或表面安裝承載電子零組件而本身已有連接導通線路的電路基板，經由所裝載的電子元件與印刷電路板所具備之電路佈線設計，構成電子產品的功能，是製造所有電子產品不可或缺的基本要件，被認為是「電子系統產品之母」。
|dc.description.abstract||Printed Circuit Board (PCB) is the inserted or the installed electronic components on the surface that is already a connected and conducted circuit board itself. Via the assembled electronic components and the circuit design to form the function of electronic products. PCB is the indispensable basic part in manufacturing all electronic products. It is considered to be “the mother of electronic system products.”
The Printed Circuit Board industry of Taiwan has been developed for more than 30 years. Because of the inputs and efforts of many companies, the industry has expanded progressively and strongly to become the third largest PCB manufacturer in the world, ranking after Japan and USA. After IC industry, PCB is the second largest industry of the electronic component parts in Taiwan. However, the over-investment in the PCB industry of Taiwan has caused the supply of production capacity over the market demand. The global economic downturn in the recent years has made most PCB companies in Taiwan in the deficit condition. The companies have tried to increase the production utilization and have continuously used the low-price strategy to gain low-margin orders. Most of them are facing a serious crisis of continuously developing, and only very few of them have been making a munificent profit in the adverse circumstances.
This research provides an overview of the industry and analyzes the competitive strategy of the Printed Circuit Board industry in Taiwan. This study performed a case study of “A” company, which is outstanding in this industry. It probed into the uniqueness and differentiation of its competitive strategy and to the retrospect and study of relevant theories. By sorting out the conclusion and suggestion, and to the present Taiwan’s Printed Circuit Board industry that is surviving and developing under the drastic competitive condition, this research tried to propose the suggestion and reference of the managerial tactics.||en_US|
|DC.subject||Printed Circuit Board||en_US|
|DC.publisher||National Central University||en_US|