dc.description.abstract | Abstract
It’s changeable with era from starting to develop of cold drink industry. Japan managing period before the system of uniting the cold drink water is established, Chin Hsing company (the predecessor of the Hey Song company ) can be regarded as the beverage factory with the fastest developing speed of industrial circle of Taiwan beverage. Although since the cold drink water controls and makes up establishing , Chin Hsing company is classified as the eighth factory in the time of Taiwan Governor-General Office, and it had already established the foundation of quietly before being controlled. After the finishing controlling in economy, Taiwan industry is free again, because expansion of cold drink and U.S.A. aiding the matching fund also, Chin Hsing company is the leader in opening new era of beverage industry of Taiwan. It is close to social development , industry’’s culture and people’’s lives gradually, and leads the beverage industry of Taiwan to sustain advancing in the modernized direction.
Since 1968 the government imported coca-cola and Pepesi Cola, Hey Song soda and Hey Song sarsaparilla of Chin Hsing company are struck greatly in the fierce soda market competition, may enter into the predicament in the face of operating, Chin Hsing company reorganized at first, and rename as “ Hey Song the beverage Limited Company “. Then encourage the other native country industries to challenge the international brand together. It uses the advertising tactics to show the characteristic of scattered beverage industry’’s culture, and then taking Taiwanese’’s brand memory about “Hey Song” into the tone of advertisement, to face rivals directly , learn their selling tactics .Finally, it resisted coca-cola and Pepesi Cola in the swift and fierce offensive of the market in Taiwan successfully. Hey Song company initiated to combine the same trade voluntarily, promote the reformation that the beverage industry in producing and selling, facilitate the new development of Taiwan beverage market. It established a good model to other scared industried to face the challenge of foreign brands.
The Hey Song company passes 80 years in developing in Taiwan.It has become a representative of native beverages in Taiwan. The Hey Song company is stronger and stands erect in the danger of “ the safrole crisis” and the competition between the foreign and native sides. The reason is it has a high-quality corporate culture, which leads the Hey Song company to challenge fearlessly.We can learn with the research of the corporate culture of the Hey Song company: How does the native beverage industry use one’’s own advantage and overcome wearing out and declining under change of the tendency of the day.It joins the modernized , many angled , tactics of the internationalization in order to obtain the equalization point in the idea of traditional management.It meets era and moulds the new cultural intension of job market . It gives life to enterprises. In the course merging the tradition and innovation. The Hey Song company has the function that complies with the era improvement of beverage industry.It also attracts the people’s notice to the new glamour from the old brand. | en_US |