| dc.description.abstract | Entrepreneurs are the most important innovators. Through their endeavor, they create new forms of business, undertake the risk of producing better and competitive goods and services. As a result, they do not only become rich, but also consequently improve the living standard of the customers, stock holders and general public. They usually break the rules of market competition and build up major driving forces of “creative destruction.”
This thesis focuses on the woman entrepreneurship in a Taiwan’s medical business. It is a case study that collects the historical development documents and personal reflections of Mrs. Chang Yu-Mei, the chairwoman of the board of director in the Ten-Chen Medical Business. In the past 15 years, under the leadership of Mrs. Chang, this medical business has expanded into two major cities in Hakka people living area that including two major hospitals.
The medical service business requires medical specialty that usually are dominated by man, while woman workers are mainly playing supporting roles. It is a strategic managerial question: how can a woman without any previous experience establish such a successful business?
Through carefully analysis of the anecdotal stories during the past 15 years of business creation, the study finds out that this woman entrepreneur exhibits, at least but not last, the following strong personal characters that contributes to her success: intolerance of ambiguity, risk taking, locus of control, achievement motivation, self efficacy, positive psychology, contrarian thinking, empathize with the customers, paranoid, never satisfied with status quo, strong confidence, aim high, and strategic mind.
Furthermore, this study find out that this woman entrepreneur emphasizes more on the balance between family and work life, and her future role in supporting Hakka cultural development. The findings of this research contribute to the teaching of woman entrepreneurship and set am example for other young ambitious woman managers. | en_US |