| dc.description.abstract | For the limitation of domestic market in Taiwan, chain and franchise of the children’’s garments industry has reach an ultimate. On the contrary, China has become one of the biggest markets and main manufacturer in the world for it has the population of over 1.3 billion. In addition, under globalization and economic competitions between nations, the establishment and development of chain and franchise of the children’’s garments industry are inevitable.
However, there has no best solution and complete conclusions of ways to open the retail sales to franchisees and establish a better chain system from the point of view of franchisees in the children’’s garments industry. In this study, we use literature review, case study, and Analytic Hierarchy Process （AHP） to construct the critical factors which affect the franchisees’ consideration of their affiliation. Furthermore, we provide an evaluative base for children’’s garments manufacturers when considering open their franchise or not. The research objectives are as below:
1. Understanding children’’s garments industry and its future developments.
2. Discussing the situations and developments of children’’s garments industry and market in China.
3. Finding out what are the main factors that affect the children’’s garments franchisees’ affiliation.
4. Building a children’’s garments franchise decision making model.
From literature and case study, twenty one selection criteria were selected. They were further categorized into five dimensions: profitability, logistic, image of the firm, potential, and partnership. This study concluded that the critical dimensions in evaluating franchise of children’’s garments were ordered as follows: profitability (0.2611), logistic (0.2205), image of the firm (0.2005), potential (0.1937), and partnership (0.1242). | en_US |