| dc.description.abstract | Software industry’s importance and growth is becoming cynosure in the industry because of so many information system requirements and system applications around a lot of industries, that’s why software industries also becoming to segment different market group. Because of the different markets segmentation and differentiation, software industry’s developing process also full of uncertainty and complexity. How to stand out around the highly competitive environment, these challenges and intelligences is business owner need to face.
There are so many success and failure factors in the business operating process, but the most important is how to make the effective strategy arrange and execute action plans. Strategy composition has closely relationship with the organizational culture, business vision, local market development and the other factors. In the changing fast generation of application technology, products and techniques need to upgrade consistently----especially the management software company. If they hope to have a certain market position in the industry, must have the effective and correct strategy plan and resources allocate. China’s industry competition has been recognized the first priority highly competitive market. Even though so many companies have observed the great highly potential in China market, but never ignored that there are still have more competitors and dormant competitors.
Strategic management is focused on how to integrate the human resource, marketing, financial, accounting, production operation, research & development, information system in order to let organization success. In order to realize the management software industry business strategy in China, need to build up a theoretical and practical analysis mainframe. This study is to use the strategic matrix as a management tool to analyze the industry environment and business strategy made. In this research also induct a company as a practice to certify this management tool is available. Study results not only can use of industry analysis and business strategy plan but also provide the related industry information and analysis framework for the other companies hope to attend the China market as their references. | en_US |