| dc.description.abstract | Industry life cycles is one of the impartment factors of the competition status in the industry, with the change in life cycles and times the competition advantages of different companies will be changed too. The company’s high level manager’s main task is to predict the change of industry life cycle and the change of competitive environment, and than making a suitable competitive strategy to overcome the future competition in the industry. To be a reference of follow-up study of DRAM industry, this research will analyse DRAM industry’s competition situation and the industry leader’’s competition advantage in each life cycle, also, through this research, we will know all the DRAM manufacturer’s countermeasure that facing the decline cycle of industry.
According to the industry life cycle theory of Porter M.E, this research divide DRAM industry life cycle into 4 stages, they are ‘emergence stage’ ‘growth stage’ ‘maturity stage’ and ‘decline stage’. This research analyse the reasons of American leading at emergence stage, Japanese leading at growth stage and Korean and Taiwanese leading at maturity stage, also explain the reasons of DRAM industry is being decline.
This research is an exploratory study. Through the experts’ opinion and depth interview, we can analyse the Primary Data and the Secondary Data, more over, we can confirming the life cycle of DRAM industry and make sure the reasons of forcing industry life cycle change are correct.
This research has already described and analysed each stages of DRAM industry life cycle, and pointed out the competition advantage of each stages, and then surmise the possible way after industry decline. Hope that it can inspire the relevant personage in the DRAM industry. | en_US |