| dc.description.abstract | Abstract
The tourism industry has been booming in recent year, and as a result, foreign tourists have become the main customers of the transportation industry. Therefore, it is vital for the government to come up with a well-planed marketing policy to satisfy customers’ needs. Successful policies will definitely benefit the economy. Besides, as a host, it’s our duty to understand how foreign tourists feel about our country.
This study is to investigate the consumer behavior of foreign tourists and how they feel about Taiwan’s tourism environment using statistical analysis. For the first part, descriptive statistics are used to briefly overview the connection between foreign tourists’ background and how much money they will spend for their living expense in Taiwan. Also, chi-square test of independence and CHAID are used to examine the relationship between the variables in order to build up an appropriate proportional odds model of the consumer behavior of foreign tourists, so that foreign tourists’ consumption tendency is predictable in the future. For the second part, RIDIT is used to see if tourists see Taiwan’s tourism environment differently. As for those who gave more negative feedback, we use their personal background information to build up another proportional odds model of customer’s satisfaction. | en_US |