| dc.description.abstract | Chunghwa Telecom (CHT) was transformed to private company on August 12, 2005. In order to liven its land asset and increase the use benefits of the real estate, it is promoting the reconstruction of unused assets into Te-lodgings for the employees’ accommodation and recreation. The total revenue of asset livening in 2006 is NT$315 million which is 0.17 % of total revenue of the company. It is a potential operational model.
This research focused on the operation of CHT Te-lodgings, and recruited the employees or the Te-lodgings users as the questionnaire and interview targets to survey the operational characteristics and positions of the Te-lodgings and the satisfaction. The researcher compiled statistics and analyzed the data collected in order to access to the priority of the improvement and further managed the cross analysis on the basic information to understand the correlation. The researcher also compared their will to pay the accommodation fees before and after the improvement and constructed the operational force of the expected development and the expected operational development model of CHT Te-lodgings with survey analysis of re-visit will and the number of the visitors.
This research further targeted on the employees of Chunghwa Telecom in 2006 and the students of China University of Technology joining in the graduate trip in July, 2006 and managed questionnaire survey and comparison with respect to four dimensions: the facilities, sanitation, view and service of the Te-lodgings. The researcher found out that the rank correlation coefficient was up to 0.8. It showed that the comparison results of the satisfaction ranking of Chunghwa Telecom employees and the students of China University of Technology revealed high degree of correlation. They both had almost the same satisfaction with CHT Te-lodgings. It also proved that if the Te-lodgings targeted on the elderly Chunghwa Telecom employees and young student groups as the operational strategies, it should be considerably feasible. The accommodation in the Te-lodgings can be based on the planning of trip accommodation for the elderly group of Chunghwa Telecom employees on Fridays and Saturdays and the young group’s favorite five-day trip during the off-season period from Mondays to Fridays. Besides, as to the accommodation prices of the Te-lodgings, the research indicated that after reconstruction, NT$1200 for a double room and NT$1500 for a four-person room at one night were the prices which could be mostly accepted by the employees. In addition, as to the financial analysis of construction improvement view, in two years, the research will accomplish the exploration on the finished total reconstruction of the present Te-lodgings.
This research indicated that the operational strategies of CHT Te-lodgings at present stage are 1) providing local food information to increase the satisfaction with the Te-lodgings; 2) properly operating the local advantages of Te-lodgings service to increase the occupancy rate; 3) strengthening the cleanness management of the Te-lodgings to increase the visitors’ re-visit will; 4) the ordinary food and drink facilities in CHT Te-lodgings is improper; 5) the market marketing model should be based on the employees’ needs; 6) looking for the high-quality service manpower from Chunghwa Telecom; 7) the resource investment of Chunghwa Telecom and the Te-lodgings complement each other; 8) the operation of the Te-lodgings must be combined with the core business and have collective marketing to create win-win situation. The reasonable organizational framework of CHT Te-lodgings and the undeveloped potential data screening will be the subjects for future studies. | en_US |