dc.description.abstract | Global warming and record breaking oil prices have drawn enough public attentions on how to reduce energy consumptions in our daily life. Fortunately, public awareness and motivation, mainly through education, has been always a key element for people to change their life style to adapt new environment. Since a major portion of Taiwanese had college or higher degree before working, the behaviors and attitudes of those university students in energy consumptions may significantly influence our future environment. Therefore, this research tried to use questionnaires and statistical tools to study the consumer behaviors of university students on electric power consuming for their motive, the consumption behavior and its influence factors by the behavior of science motive theory. Its purpose was to understand the personal motive of students for higher education and set-up the database of the consumer behavior on electric power consuming for their demands on education. The results were analyzed from the data of 394 copies of random sampling questionnaires from the university students in Taoyuan areas.
The investigation results showed that in the personal motive the “care to environment” had more positive and active attributes. And, in the power consuming consumer behavior, the scoring rate of “food” had positive, in verse the “walk” was remaining to be strengthened.
The Pearson’s accumulated and lack of assaying relevantly showed that the university student’’s personal motive and three components were highly correlated, especially the “personal viewpoint”. It also found that the personal motive was highly correlated to the consumer behavior on power consuming. The effects of different background on university student’’s personal motive, the sex, age, studying institute, grade, and inhabiting were correlated to the personal motivating by the t-test and one-way ANOVA analysis.
It also found that university students think that the school is offering and using the electricity or economizing the energy and is correlated with the open opinion of knowing course in order to account for 57.11% “all right”; 40.10% students think by bringing out the interest of study; But there are students up to 66.75% for taking the new net energy and relatively scarce will of using energy-conserving course of electricity.
Economize power consuming idea and source of general knowledge and learn, it is that the greatest way of a source account for 43.65% that the school educates, 27.66% family secondly, TV media third 19.80%. But as to 394 samples of all, students of only 43.65% learn from the school that economizes the power consuming idea and general knowledge, it may be that the school educate and will not have economized power consuming idea and general knowledge to list in course, or the one that is economizing the power consuming idea and general knowledge in the school is not really inculcated.
People’’s behavior is controlled by their motive, and it can influence our behavior. It is suggested that including the most important becoming one of the personal motive in and consuming or economizing the intension that the energy is being educated the electricity, should be able to reduce then the burden of lightening the earth environment with the consumption of the electricity or the energy from the personal behavior. | en_US |