| dc.description.abstract | The rise of the internet network drives e-service, and all kinds of Blog thrive in recent years. Blog advance the customer satisfaction, trust and loyalty by offering the service of meeting customer’s needs, then strengthen one’s own competition advantage, expect to show one’s talent in the blooming internet environment. This research executes statistics analysis by using linear structure relationship (LISREL), and focus on the different effects among Blog’s service quality, and customer satisfaction, and trust , then improving customer loyalty.
This research takes Blog as target, try to discuss the relationship among service quality, customer satisfaction, customer trust and customer loyalty. We hope the findings of this research can do some help to the Blog service environment.
The major research conclusions are listed below:
To begin with, Hypothesis 1 is supported. The positive relationship is demonstrated between service quality and customer satisfaction. Secondly, Hypothesis 2 is also supported which indicates that service quality has a direct and significant impact on the customer trust. Thirdly, the results of the model support Hypothesis 3 , which indicates that customer satisfaction has a direct and significant on customer loyalty.
Finally, there is significant positive correlation between customer trust and customer loyalty. | en_US |