| dc.description.abstract | Due to the fast growth of global Information Technology in the past decade, it leads many small-sized enterprises to growth to medium-sized and large-sized company . With the market and industrial structure change , Taiwan enterprise business is convert subcontract pattern of the Original Equipment Manufacturer (OEM) into the total package service pattern of custom-built Original Design Manufacturer( ODM) , production and logistics that make the enterprise to keep continuous growth. In view of the changeable market condition & customer operation mode, to face the problems constructively and adopt the related counterplot will effect the enterprise’s growth.
This research to investigate the enterprise how to erect the self develop strategy of product and technology , strength reliability and quality of product development procedure , construct the product competition strategy through patent , to build product competitive advantage at the industry and let the enterprise obtain sustained growth by the growth trajectory of the case study.
1. To erect the vantage ability of enterprise’s self develop strategy of product and technology :
To control every stage’s variation of industry and market, and build up own design team for developing new product and technology . To draw up the target market and application at different enterprise gradations. In view of customer and market requirement and feedback, enterprise research and design department will start to develop new product and new technique . To choose new objective application market to match up the property status of enterprise’s different develop stages.Through it, they can erect the enterprise core competition strategy in view of the own design abilities.
2. To strengthen reliability and quality of product development procedure :
The products have the competitive price / value ratio compared with competitors are the first factor to attract the customers. But if want to provide customers with fullness satisfaction, it still depends on the product’s quality and reliability . To strength the product reliability and quality set up as one of enterprise develop strategy , and to request the completeness and precision via maturity product develop procedure, equipment set-up, and product verification processes…etc. Afterwards, the product can meet customers’ fully satisfy.
3. To construct the product competition strategy through patent :
Patent is the “recessive competence” of an enterprise, which is also the key point of the continued growth of it. The enterprise can build the core competence ability by planned construction patent vantage and self product and technique develop strategy.
Through this research ,we can found that it can make the enterprise to have the suitable competition advantage by constructing own product and technique abilities efficiently , strengthening product’s reliabilities and qualities of product development procedure, and building product competition strategy through patent. | en_US |