dc.description.abstract | Solar cell industry in recent years in Taiwan can be an emerging industries to continue the semiconductor and TFT-LCD industry, in 2009 solar industry was recession because the 2008 financial crisis and the impact of the Spanish incentive policy adjustments, solar cell revenue is the highest in Taiwan solar industry. And solar cell production technology are family with semiconductor and TFT-LCD production technology, solar cell process time is short and simple. Associated technology, and then with Taiwan production management technology, future development should be is to be expected.
There are two new Taiwan solar cell Companies in this case study, to explore two new solar cell maker making use of dynamic capabilities perspective to face the outside competitive environment, how to face the uncertain industry, the company can still continue to maintain and enhance competitiveness.
Industry environment of solar cell market is effect by the incentive policy and the impact of market demand, but also by the production of silicon raw materials and material price restrictions, and the other falling solar cell price are all the main factors. Changes in each factor will affect the entire solar industry.
The two companies have experienced such a case the environment changes, but also demonstrate its dynamic capabilities, in response to environmental changes can enhance their competitiveness, and accumulate its current position.
Both companies have achieved rapid expansion of production capacity with technology into the market, the silicon material obtained through strategic alliances. First one become big integrated company, cost leadership principle reduced the cost by economic scale as the starting point and then seek the development of technology. Second one have chosen technology as a starting point towards the direction of professional solar cell company, output high-efficiency solar cell do cost leadership, differentiation and focus are as its industry competitive strategy.
The most important point of competition is still the cost, the relevant strategies, technology and abilities, the final purpose is to reduce the cost and reach grid parity, so that solar cells can be acceptable to the world of renewable energy.
Since the Taiwan government can not provide the domestic market to meet the requirements of the solar industry, recommended that the government policy to do more encourage the support of domestic equipment industry, and the solar cell industry both to develop production equipment and processes, so that Taiwan’’s solar cell technology can be rooted in Taiwan and reduce production costs.
Taiwan solar cell industry’’s real opponent, not the domestic company, the real threat is China company who can provide the one-stop fully integrated upstream and downstream of the solar industry, with its own made production process equipment.
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