| dc.description.abstract | Along with the sustained economic growth (over 8 percents per year) of China, the increase of people’s disposable income, the revaluation of RMB, the incoming of international hot money, the insufficiency of investment organ, the high demand of both living and investment has made real estate a hot subject, followed by the the continuous rise of real estate price. To decrease the excessive investment arising from this economic fever and to cool down, Chinese government is adapting a new round of macro-control by taking various measures and approach, and among which, real estate industry is identified as the object of this round of control, and its price, the evaluation indicator of the control effectiveness.
Focusing on the land developing, real estate developing and land business management in the mainland, the paper is to introduce China’s related rules, regulations, flow and management model of real estate. It gives a sum of preceding evaluation for real estate developing in Mainland and an explanation of affecting factors, also does some research on management approach of developed real estate, management type and model.
This paper will take the Qingdao Storefront of a case company as the research subject. The case company is engaged in computer chain stores management, which is considered as professional market among computer terminal marketing channel. The paper illustrates the competition strategy of the case company in its industry with the analysis of Five Forces. | en_US |