| dc.description.abstract | In the past decade, Taiwan’s shoemakers have been faced with growing price
competition from their rivals in emerging countries. To lower manufacturing cost,
most of them shut down their operation in Taiwan and gradually their production site
to China starting 1990. The trend causes a big paradigm shift in the entire supply
chain of Taiwan’s shoes making industry - upstream raw material suppliers are forced
to move their operations to China to provide better logistics service for their clients in
China. However, most of Taiwan’s vendors encounter difficulties in penetrating
China’s market given few researches available for relevant regulations, government
policies, industry structure, key players, competition, and consumer behavior for
China’s shoemaking industry. How to penetrate China’s market and how to survive
harsher price competition in China’s market is becoming a major concern for
Taiwan’s vendors.
This paper is a research based on:
。market survey conducted by interviewing major players in China,
。relevant periodicals, papers, case studies,
。industry information provided by China’s shoemaking institutions,
。industry policy and regulations formed by China’s government, and
。competitive strategy analysis approach.
In this paper, we are seeking to provide some insights on characteristics, overview,
and trend of the shoemaking industry in China. This research should be helpful for
Taiwan’s vendors to form effective competitive strategies. In this paper, following
competitive analysis approaches are adopted:
。five forces analysis
。SWOT analysis, and
。the nature of the strategy
These analysis approaches help us to identify:
。potential threats from substitutions for shoes chemicals
。threats from major competitors and newcomers
。vendors’ bargaining power against suppliers and clients
。weakness and strengths against major rivals
。relevant business opportunities
。core competencies, and
。related strategies for each stage of product life cycle
This paper is expected to help Taiwan’s vendors to shorten their learning curve to
penetrate China’s market. Most importantly, they can further enhance their
competitive advantages to strengthen their market position in China market. | en_US |