dc.description.abstract | Enterprises of Taiwan generally need electronization , in order to strengthen the
competitiveness, and China local enterprise realize and want to be in line with
international standards to need to have proper e systems gradually , the enterprises of
two sides are all urgent to the e talent of demand , enterprise resources plan is
enterprise’’s e core System. Under the circumstances that the theory knowledge of the
educational circles cooperates with experience of the software industry, enter into cooperation and develop commonly to ERP field, make enterprise can from educational circles talent needed to find quickly, this the main reason that the universities and colleges select ERP system and is used in the teaching and research,
how to expand volume is the problem that should probe into. After the internet rises, the vender combines marketing of muti-channels of the internet, in order to expand the occupation rate of market, but it is unable to confirm the sales volume whether the internet will increase the whole that to face the problem of getting, or only cannibalization to happen, namely, physical channel is it get internet to attract, but the
sales volume of the whole has not increased . This research probes ERP system, develop the quantization model cannibalization the degree among the channels , study the degree of cannibalization to the occupation rate of market of physical teaching, choice model with development utility function and logit model, come to assess among the channels is cannibalized , discuss which factors can cause e-Learnning to cannibalize physical teaching . This research uses discrete-choose experiment, will cause the factors of e-Learnning cannibalized physical teaching and divide into ERP system choose, channel choose, and personal characteristic. The result of study finds,
choose physical teaching, highest 17.89% of probability of SAP, choose the e-Learnning, lowest 4.34% of probability of Oracle. The result of study shows the e-Learnning cannibalizes occupation rate of market of about 35%~43% of physical teaching, but total quantity hasn’t apparent change (DS increase 3.56% only, another reduce about 2%). Research show discount and employment opportunity will effect
cannibalization of channels. This research, prove with employment opportunity and
the utilities is significant relation. Though e-Learnning can’’t increase incomes for the
software venders, can reduce the cost , increase popularity for the software venders;
The research who advises software venders may consider using the adding value to
serve , as free authenticating examination , improving the employment opportunity to
increase the occupation rate of market. | en_US |