| dc.description.abstract | In the hot, flat and crowded, the World Economic Forum and other related studies indicate that the economy of Taiwan enterprises in the labor market efficiency, technological readiness, market size or business sophistication, there are down. Former Microsoft chief operating officer Robert J. Herbold, shows ＂ process is sometimes neglected one of the reasons is that most people thought processes than the company’’s sales, marketing and finance activities to the unimportant, however, the process there may be the key to success. ＂
This research, are based on case study methods. This research focus on the value of brands, discusses its business goals and priorities of the organization process of symmetry and rationality, and thinking about processes, planning how their brands and create higher value may be in limited resources, hope for Taiwan brand business management reference.
This research, finishing complete value chain, supply chain management, transaction costs and the cost of management literatures, with its Tokyo teacher Kawakita Jiro developed by the KJ method A-type diagrams, by brainstorming, thinking, order to construct thinking beyond the status quo bold assumptions, propositions, and then assumed by the problem, research issues for next verify step.
The results showed that sales for the brand-oriented company, if the company with no factory, should consider the purchase of the business relationship with the core values, then, to consider the internal management of the balance of costs and transaction costs, in addition to the cases The current status of the company, in addition to re-examine the value chain and adjustments, should consider a new value chain, there is less to be strengthened between - supplier management systems and capacity, business sales demand management and planning.
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