| dc.description.abstract | Ethical issues are complex for news media industry. It has both commercial and political opinion mixed character. On the one hand the media is state ＂Fourth Estate,＂ which is an important function of monitoring the government agencies; but on the other hand, is a private commercial system which trading information and selling advertising to the public. When the media’s purpose is pursuing maximum profit, it will affect its conduct, such as news bias selection, manager improper manipulation, violation of celebrity privacy, the pursuit of gossip, the dissemination of pornographic material, etc, Those behaviors have negative impact for the society. The most difficult issue is how can we set a standard for the media code of conduct in modern democracies, it also is the most worrying ethical issues in Taiwan now!
After lifting of martial law, Taiwan’’s media environment has under the highly competitive in media industry. The adverse effects of commercial power are greater than the forces of political operation. If the news media ethics still continue to use the standard form the past, and not adjust with new media industry, it cannot produce restrictive effects for it. The real code of ethics, that members must observe the behavior and attitude to see whether the binding norms. As the author of a study of applied ethics, I should be put Taiwan’’s journalistic ethics issues together, and Recognizing and interpret all the fact again for the complex problems, and gfinding a solutions to ethics issues. I use the theory of corporate social responsibility, stakeholder integration of business ethics and social contract theory-based research as my main basis to analysis of ethical issues. I also try from business ethics perspective view to find another academic point of view from chaos in Taiwan’s media.
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