DC 欄位 值 語言 DC.contributor 企業管理學系 zh_TW DC.creator 黃興國 zh_TW DC.creator Shin-Guo Huang en_US dc.date.accessioned 2007-7-20T07:39:07Z dc.date.available 2007-7-20T07:39:07Z dc.date.issued 2007 dc.identifier.uri http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=944201039 dc.contributor.department 企業管理學系 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 過去的研究學者認為創新產品與市場績效之間有直接的因果關係，但事實上，一個創新的產品仍需要搭配一個適合創新產品的經營模式，企業才能得以獲利，搜尋引擎產業剛好提供這樣的論述。而在定義一具好的搜尋引擎，本文運用了消費者決策模式中的內外部搜尋，做為分析其產品品質好壞的理論基礎，探討中分析出一具好的搜尋引擎，須具備效率性、完整性與精準性。 本文在分析Google公司與其它搜尋引擎後，再探討所搭配的經營模式，來試圖解釋其背後營運假設與產品定位。從中發現到，Google不僅提供較好的搜尋引擎品質，其所搭配的Adwords與Adsense經營模式，徹底運用到搜尋者搜尋背後的搜尋意圖，即可以分門別類的提供廣告主選擇所欲行銷對象，大幅提升廣告的效益，也提升了搜尋者搜尋的品質。 zh_TW dc.description.abstract In the past, many researchers have studied about the relationship between new product and market return, but in fact, a new product must still fit a suitable business model, therefore, corporation can make profits, and it provides these inferences in the search engine industry. In order to define what is the good search engine, this paper uses consumer decision model of the consumer behaviors, and analysis what is good and bad by internal and external search behavior. As a result, analysis three factors in good search engine : efficiency, complete, and precise. After studying google and other competitors, this paper analysis the business models, in order to try to explain its business assumptions and production positions. The paper found google does not good search engine, but it uses to fit its model ‘Adsense and Adwords’. Google understands completely the intentions behind the searchers. It provides different intentions to advertisers, they can choose targets they want to promote , in order to raise their advertiser effectiveness , and increase the quality of the search. en_US DC.subject zh_TW DC.subject 產品定位 zh_TW DC.subject 經營模式 zh_TW DC.subject 消費者採購行為 zh_TW DC.subject 搜尋引擎 zh_TW DC.subject bussiness model en_US DC.subject en_US DC.subject search engine en_US DC.subject consumber behavior en_US DC.title 產品定位與經營模式分析搜尋引擎 － 以Google公司為例 zh_TW dc.language.iso zh-TW zh-TW DC.title Search engine as a bussiness model or product en_US DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US