| dc.description.abstract | There are complicated interactions among enterprises, the government, labors, consumers, financial institutions and other environmental factors, and the industry evolves over time in a dynamic and non-linear way. Therefore, the purpose of the study is to use chaos theory to investigate the development process of mobile telecommunication industry. Technology innovation is not only the invention, but necessarily products which consumers are willing to accept. From two dimensions, (a) the evolution of industrial technology development and (b) market consumption behavior, this study used Lyapunov exponent to show the degree of initial point’s influence upon the system. As for measurable indicators, the number of patents approved representing technology research and development, as well as sales representing the market demand are used to explore the relationship between industrial technology development and market demand. In the concluding segment, this study developed the chaotic characteristics into strategies
The results of this study confirmed that after 2002, mobile telecommunication industry appears to be in chaos in both aspects of “industrial technology” and “market noodles”. The results showed the difference between the value recognized by consumers and the value identified by R&D. In mobile communication market, the more value added a firm brings consumers, the more consumers identify with it.
.In addition, if the system is in chaos, the system itself appears to be in a state of divergent energy. In other words, the industry is during the stage of growth and dynamics. It may be inferred that in order to maintain the competitive position, firms will invest more resources into the development of future technologies. Firms are market-oriented, and the interaction between marketing and R&D will become more and more frequent. In the future, mobile telecommunication will make a further impact on consumers. | en_US |