| dc.description.abstract | The study aims to discuss whether the entertainment consumption motives, participation, and satisfaction of Taiwanese employees in Kunshan are related, and tries to analyze whether their consumption behavior is influenced by their colleagues. The study made a field investigation on Taiwanese employees in Kunshan through questionnaires, and concluded the following through statistical analysis:
The Taiwanese employees in Kunshan usually work extra hours per week, and the statistics on work hours per day show that their time for entertainment is quite limited. This overworking has lowered their desire and planning for entertainment, resulting in the fact that several suppositions in the study do not show significant difference. The preliminary analysis reveals that it is related to the fact that interviewees do not have time for entertainment due to the extra work hours.
1. 2. Most interviewees are engaged in entertainment activities to “develop friendship with others” and to “interact with others,” which conforms to the research results of Cheng, Shun-Tsung (2000). This indicates that both undergraduates and Taiwanese employees working outside of Taiwan have the same views on the role of entertainment, i.e., to participate in entertainment can develop friendship and interaction with others. It is discovered in the study that those persons who prefer the entertainment activities that can help them relax and recreate shows that it is common for them to face high work and mental stress.
2. 3. The in-depth analysis of the entertainment places in Kunshan demonstrates that most of them operate long entertainment periods while only a few run short ones. The study concludes that the number of entertainment places may exert influence on the entertainment duration.
3. 4. Most of the participants of entertainment activities are friends, classmates, or colleagues. Among the entertainment activities participated in by interviewees and their colleagues, the social and educational category is the highest accounting for 50%, amusement for 43%, traveling for 35%, and sports for 31%. The findings show that their colleagues have influence on their entertainment selections, especially, in the amusement and social fields. | en_US |