| dc.description.abstract | According to 2004 market research, 45% of the worldwide ceramic tiles were produced by China. The domestic tile consumption of China is around 30% of the world consumption. Currently, China is the world biggest production and consumption country. In this rapidly growing market, main manufacturers in China are concentrated in two major areas: Foshan and Eastern China. After a study of these two areas, China ceramic tile industry must build up a consolidated supply chain system in order to meet future market demand and become the major leading ceramic tile production country in the world market in terms of both quantity and quality.
This thesis attempts to discover the core competitiveness of these two major ceramic tile zones core and their strategic economic models through SWOT analysis, value-chain analysis, the five competitive forces model and the 4P of marketing.
In China, Foshan has taken the advantages of its low cost mass production, low cost of labor, and rich raw materials with local made low cost facilities, making Foshan play a leading role in the industry. Regarding to Eastern China, which is strong in branding and well developed reseller channel systems. Easter China manufacturers provide good quality products by their advanced technology and well organized business management to their demanding markets.
Facing future challenges from all over the world, China’s core ceramic tile industry must consolidate all advantages of its strong demanding market and the low cost of production capability with market oriented branding strategy to continue taking the lead of the industry. | en_US |