| dc.description.abstract | After go through a series of grow up high peak, IT industry how to look for the next
motive power of grow up that is become the focus of thinking for them. This wave begins
with the consuming electron, including digital camera、MP3、digital TV etc., that
re-create the motive power of grow up; the huge demand of automobile marketplace,
therefore the demand be increased of automobile electronic product application and IT
technology advancement, that be to pay close attention greatly.
In view of this, this research start to collected the related industrial statistical
information of GPS product that one of automobile electronic product application, then to
utilize the Porter’s five force model to analyze industrial structure, and to interpret the
present development of GPS product and the involving degreed of Taiwan IT vendor, and
to continue to utilize the Value chain model to analyze the case company‘s operation and
competition advantageous; finally, make some conclusions and suggestions base on the
result of analysis and arrangement, to give some references for someone who would
like to join the GPS product ODM/OEM.
The three topics of this research are
1. In the gradually death technology marketplace, PC industrial had already to reach the
peak, cell phone marketplace had already to plateau period, the GPS marketplace is
worth thousand million dollars, that become the next main war for Taiwan IT vendor.
2. Then fight of GPS product is not only for brand but also for ODM/OEM.
3. Taiwan IT vendors hold the complete vertical coordination for GPS industrial supply
chain. | en_US |