dc.description.abstract | Due to the sharp competition of global economy, the burgeoning of China, the new trends in regional economies and trade territories, and the competitive era of knowledge and globalization, businesses worldwide are facing an unprecedented competitive environment. Making things worse is the awareness of environmental protection when producing goods, ranging from green design, green production, green purchasing, green products, green sales and marketing, green consumption to green living. Taiwanese manufacturers must change their previous OEM mode, via innovative research and development, to promote industrial sectors to transform and upgrade, and maintain balanced development among economy, environmental ecology and humanism, and to fulfill sustainable economic development. Large international electronic companies have also been driven by green requirements for their products, fulfilling the requirements into their electronic products through a series of reengineering works of green design and green product.
This study applied a participative approach which focuses on case study of a Taiwanese electronic company, facilitated with literature and document related to environmental protection as well as the factory regulations of various large international companies. This study is conducted by the researcher who actually participated in the "GP Plan" and observed the implementation processes of the case company. Relevant written documents are collected from the case company in order to demonstrate the feasibility of promoting the electronic manufacturing industry to perform effective green supply chain management. When a green supply chain can be constructed effectively, it will improve the firm’s reactive efficiency to the European Union’s green regulations, thus indirectly enhancing the order taking ability and competitiveness of the company. This is also useful in breaking through this non-customs related trading obstacle. This case study can also provide a valuable reference for other industries when dealing with the challenges of industrial upgrade, transformation, and reengineering in face of increasingly demanding environmental protection regulations. | en_US |