| dc.description.abstract | This research from the liquid-crystal display past historical development news and each academic researcher to the LCD panel industry discussion, had discovered the panel industry in the international competition stage, produces interesting competes gathers the game, in the domestic panel industry the initial period, South Korea is very afraid the Taiwan panel industry to snatch and affected Korea firm in the international city occupying rate throne position, they have been dumped the low price the way, the attack domestic industry, and expanded its production technical equipment support by the massive funds, made the domestic panel industry to be miserable, because of the low price strategy, domestic second and third panel industry variable cost was higher than the market set price. Korea firm discusses the low set price strategy to compel to draw back the market entering, its intention is quite obvious, in this competition strategy Korea firm is in the Stackelberg spirit superiority merchant, the Taiwan panel industry is the follower, Korea firm low price and the expansion fund strategy, indeed makes domestically second and third panel industry partial merchant to be unable to survive, the price is lower than the variable cost, naturally withdraws from the market.
The domestic panel industry grasps the will which endures, does not flinch the faith, passes through three years endeavor, namely molds the quantity which holds in high esteem the whole world to produce the strength, continues with the Japan and Korea firm big plant in the panel industry market to fight. Also as a result of so the low price competition result, the panel industry market continuously is in the supplies to be bigger than the demand the situation, the domestic big plant AUO the public appeal reduction stock until 2006 and to the benignity competes develops the health industry, receives the international and the lumber panel industry identically to imitate the execution reduction stock strategy, also various panel industry devotes to reduces the cost to plan took the competitive advantage the chip, urges in 2007 the panel price to start to rise again, as well as the cost reduction effect, the maintenance price is invariable, its not only is gains the profit the best strategy, also indirectly expands consumer’’s welfare, this for this research observation result. | en_US |