| dc.description.abstract | In this thesis, we study the evaluation of performance of a particular bank which has fifty-eight branches during the first quarter of 2006 to the first quarter of 2008. We collect data from the following two types (seven variables) information, sales performance (including earning, current account deposit, attribute service, optional service and region joint management) and total quality control performance (including internal control and service quality).
In this thesis, we study the evaluation of performance. We are looking for a better indicator of performance for operation of banks. Moreover, we will use evaluation item to adjust the properties of branches and use the discriminant analysis. In our research, branches can be divided into three parts: the brilliant performance branch, the developing branch, the new established branch. Furthermore, we use the idea of balanced scorecard to analyze finance, customers, internal control and learning to study the method of evaluation of performance and make suggestion to head office. We hope to help branches are satisfied the requirement of the head office and find a best indicator of performance for bank.
We find out how to adjust resource and cluster members if some evaluation indicators do not perform well and some other indicators have good performance. Furthermore, if the performance of a branch is not satisfied the requirement of the head office. The head office should try to develop another new resource to upgrade the sale performance of the branch. On the other hand, when a branch is ineffective, the head office should try to consider a different strategy to overcome the ineffective event. In the mean time, the branch can upgrade their performance. | en_US |