| dc.description.abstract | As a non-governmental radio station organized by a group of Hakkanese, Formosa Hakka Radio Station (FHRS) is committed to the mission of “Extending Hakka language, glorifying Hakka culture, promoting ethnic harmony, and devoting to the national construction in Taiwan,” a direction the station has followed. Most DJs in FHRS are volunteers. As the human resources development of volunteers are still in its budding stage, the operation of organizational development for FHRS still follows that of public interest radio station. FHRS holds at least one DJ training annually, as it is the best site to train Hakka broadcast talents in terms of career development. If such kind of radio station organized by volunteers will be well operated under a highly competitive media environment will be the critical issue to delve into in this research takes development of manpower resources as the subject for further delving in hopes of enhancing its organization.
Findings of this research have indicated that FHRS has devoted to keeping voicing in northern Taiwan, as the development of its organization relies on those dedicated voluntary DJs. The DJ training will center on upgrading professional DJ’s training in hopes of these DJs will achieve their career goal by devoting themselves to serving as volunteers in the station. In response to facing an era digital information, FHRS should keep up with the trend of digital broadcasting for a development; as FHRS is an ethnic radio station, its advantage and distinguishing trait of FHRS will be the heritage of Hakka language that most programs will be voiced in Hakka dialect and the program contents should be presented in diversified style; notwithstanding, as one non-profit radio station, the disadvantage for FHRS comes in facing the problem of lack of funds and financial sources. We expect that government will increase the subsidy funds to support the sustainable development of FHRS, leading Hakka dialect to an everlasting heritage. | en_US |