| dc.description.abstract | In recent years, the government vigorously engaged in the development of tourism, therefore, there are an increasing number of the accommodations of tourism in Taiwan. The type of tourism, which is not only focused on places of historic interest but also scenic beauty, is turning to the deep tourism in order to identify ourselves with local life and enjoy the scenery and the humanity. As a result, the meaning of tourism is inseparable from overall Gentrification, a natural landscape and preserving the resource of humanism. Keeping thinking of development of continuity and coexisting local ecology should be had by tourism.
According to the needs of accommodations, it is suitable to develop guest house, which is flourished everywhere in Taiwan in recent year. During 1990’s, the ‘Regulations for the Management of Home Stay Facilities’ is promulgated by the Ministry of Transportation and Communication in Taiwan. As you can see, it is inseparable between the development of guest house and tourism. However, there is a great deal of commercial issues of ethics in the tourism of guest house. When the keepers managing guest house, the keepers tend focus on profits and have ignored ethics norms in order to get the maximum of benefits. If the actions of operating relate to illegal, cheating and affecting the other public profits, it would be lack of the thinking of ethics and that are belong to the business ethic.
There is a controversial issue between a legal and illegal Guest house, which is established by the ‘Regulations for the Management of Home Stay Facilities’. Further, there are the issues of law and ethic. For example, the benefits of policy and the discount tax are used by the illegal guest house; the fictitious guest house cheated the customers’ profits by non-moral managing. Some manager, who has a legal license, would not communicate with the development of region, however, using the landscape to solicit the customers without using Physical environment to manage.
To conclude, only depending on the present law is not enough to be whole norms to manage and flourish the region. In order to set the regulations of business ethics of development of continuity, this dissertation is tried to analyze the real cases from a point of view of business ethics. According to analyzing the theory of stakeholder, recognizing the main responsibility and profits relates to stakeholder and recites the original regulation by integrative social contract theory, which is used to communicate with a moral and controversial issue, and to conclude a moral regulation for the global tourism under the regulation of business ethics.
| en_US |