DC 欄位 值 語言 DC.contributor 企業管理學系 zh_TW DC.creator 盧詩淳 zh_TW DC.creator Shih-chun Lu en_US dc.date.accessioned 2008-6-25T07:39:07Z dc.date.available 2008-6-25T07:39:07Z dc.date.issued 2008 dc.identifier.uri http://ir.lib.ncu.edu.tw:88/thesis/view_etd.asp?URN=954201031 dc.contributor.department 企業管理學系 zh_TW DC.description 國立中央大學 zh_TW DC.description National Central University en_US dc.description.abstract 本文研究目的在研究品牌形象、產品特性、顧客滿意、知覺品質、和顧客忠誠度之間的關係。 本研究以中央大學企業管理學系的學生為研究對象，本研究一共發放250份問卷，回收223份問卷，共得有效問卷215份。 實證結果顯示手機產品特性、品牌形象對知覺品質有顯著影響，品牌形象對顧客滿意度與顧客忠誠度皆有顯著影響，本文提出的研究假設經實證後，結果表明手機的產品特性、品牌形象皆影響顧客知覺品質、滿意度與忠誠度。 zh_TW dc.description.abstract The purpose of this research study on brand image, product characteristics, customer satisfaction, perceived quality, and the relationship between customer loyalty. In this study, Enterprise Management of the Central University students to study objects, the study a total of 250 questionnaires were issued, 223 questionnaires were recovered, a total of 215 valid questionnaires. The empirical results show that mobile phone features, the brand image of a significant impact on perceived quality, brand image and customer loyalty to customer satisfaction were significantly affected, the paper’’s assumption that the empirical research, the results show that the products of mobile phones, brand image are Impact of customer perceived quality, satisfaction and loyalty. en_US DC.subject 顧客滿意度 zh_TW DC.subject 顧客忠誠度 zh_TW DC.subject 品牌形象 zh_TW DC.subject 產品特性 zh_TW DC.subject 知覺品質 zh_TW DC.subject customer loyalty en_US DC.subject perceived quality en_US DC.subject brand image en_US DC.subject Product Features en_US DC.subject customer satisfaction en_US DC.title 手機產品特性與品牌形象對消費者購買之知覺品質與滿意度及忠誠度之研究 zh_TW dc.language.iso zh-TW zh-TW DC.title Phone features and brand image to consumers to buy the perceived quality and satisfaction and loyalty research en_US DC.type 博碩士論文 zh_TW DC.type thesis en_US DC.publisher National Central University en_US