| dc.description.abstract | This study attempts to analyze the environment of the E-learning industry and the distribution of its core resources from the industrial-environment theoretical perspectives. Further, the business model for E-learning enterprises was identified. Finally, several suggestions and recommendations were offered to improve the E-learning industrial current status.
At first, the literature review was conducted to gather theoretical foundations related to E-learning. Then, the qualitative method, the “Naturalistic Inquiry,” was used for in-depth interviews. There were three purposes of the study, including: (a) to understand the competitive environment that the E-learning industry faced, (b) to locate the resources E-learning enterprise had and (c) to identify the business model of the E-learning industry.
According to the study results, the following conclusions were made：
(1)The E-learning industry faced the high level of threat of entry, the low level of intensity of rivalry among existing competitors, the low level of suppliers’ bargaining power, the middle level of pressure from substitute products, and the middle level of buyers’ bargaining power.
(2)The core resources of the E-learning enterprise included funds, lecturers group, the brand /reputation, the courses, customer relations, digital courses channels , the capacity for planning the curriculum, the capacity for developing digital courses, the capacity for developing network technologies, the capacity for developing E-learning technologies, the consultative capacity for E-learning introductions , the capacity for managing the educational business, etc.
(3)Some E-learning enterprises tried to increase the value of learning products and services through physical and virtual ways of delivery; others used cooperation and strategic alliances to provide consumers the most efficient services or products.
(4)The findings suggested that the inter-industry cooperation should be promoted to jointly develop the E-learning market, collaboratively conduct the research and development for E-learning products, and design the digital content and learning tools to meet the learners’ needs. Meanwhile, the Taiwan authority should promote E-learning, help the cramming schools in transistion, and make efforts to foster the E-learning marketing professionals. | en_US |