|dc.description.abstract||Since the 1990s, various types of industrial automation technology and information technology have been applied in the manufacturing sector, resulting in escalating productivity gains. While the global economy switch from a seller’s market into a buyer’s market, each company not only has to improve its products, but also improve its service provided to the customers in order to gain competitiveness in the market. As a result, many companies started to focus on issues that affect each and every stage in the product life cycle. Hence, the importance to supply chain management gained much increased.
This study focuses on the real life case of Company-U, which is a leader in data collection equipments. The objective is to reduce order delivery cycle to improve its competitiveness.
The market position, production and supply chain settings of Company-U was studied. The sales, procurement and production process were examined, in order to unearth why order delivery cycles cannot be shortened, and also the opportunities for improvements. This study proposes a new operations model based on rolling forecast, and the possible improvements, and success factors of the new model are analyzed.||en_US|