| dc.description.abstract | The influence brought by internet has been seen as the most important invention to change the life pattern. It has accelerated the information transmission, shortened the distance between people and altered the people’s living habit. Furthermore, it also generates a huge revolution toward the business activities and application. E-commerce constructed by internet and information system has been widely applied to various business models in order to expand the market sharing, streamline the sales channels, reduce cost and elevate competitiveness.
Due to political environment, government policy, economies of scale and market competition, Taiwan aviation transportation industry is struggling to effectively boost its operation performance, reduce cost and increase revenue. The recent soaring price of fuel cost and raw material have plummeted the aviation industry. Therefore, how the application of E-commerce can create the cost refinement and competitiveness elevation to the Taiwan aviation industry is a worthy study issue.
This study mainly focused to an individual company by way of exploration research, which examined the E-commerce importing process and application methods. The individual company adapted the E-commerce e-B2B2C sales module with flexible process flow. It mapped out three sales application modules according to the market characteristics of various countries along with two to three payment schemes, which largely increase the flexibility of payment in order to meet the demand. Besides, it not only lower the sail pricing influence and bargain ability of commission payment of the traditional distributors toward individual company but also effectively fight the pressure of lifting service charge coming from the reservation system stakeholders.
Many problems were produced during the C company importing process of the e-B2B2C. This study not only explores the root causes of problems but address the following enhanced recommendations toward different problems:
1. continue and speed the investment of E-commerce (e-B2B2C).
2. reduce the dependence of traditional distributors and re-educate the front-line sales representative.
3. continuously study and develop the new function of e-B2B2C as to defend the pressure coming from the reservation system stakeholders.
4. re-adjust the credit and debit as to lower the finance burden of e-B2B2C distributors.
In the end, based on the interviews and the conclusion of this study, three follow-up researches are kindly suggested as below:
1. The study of other airlines among one competition module.
2. The study of E-commerce (e-B2B2C) in China.
3. The quantitative study to explore the substantial effects brought by E-commerce (e-B2B2C) in the future. | en_US |