| dc.description.abstract | The development for the feather industry starts from the beginning of 19th century, its history is continuing one hundred yeas from now on. Due to the actual demand of consumers for the feather products increases vastly, the developing space of feather marketing is also gradually expanding. The feather industry grows rapidly like bamboo shots after a spring rain. The processing of feather industry develops fast, it causes the low construction and unreasonable structure, an excess of the produing capability, the inferior manufacturing-level, the indefinite administrative levels for production structure, the economic benefits is unable to meet the prime cost. The interrelated factors make the massive loss、deficits for feather company and makes the feather industry is deemed to be the declining sun of traditional industry.
This research presents the methodology structuring process of global feather industry. First, analyzing the characteristic and developing status of global feather industry , then collecting all the existing problems and root cause.Using the Quality Function Deployment (QFD) to be the researching principle, investigating the
management of feather industry, gathering the consumer’s actual demand by
questionnaire,becomes efficiently into the reference index. Employing the SWOT method to analyze：(1) The superiority and inferiority for internal structure of feather industry
(2) The selecting opportunity of exterior environment (3) The adversely potential factors. Actually investigating the developing status of global feather industry. Finally, applying the managerial method of diversification to increase the sale volume of feather industry, making the management of feather industry becomes diversifying and internationalization. To infer the marketing trend of feather industry in the near future by current developing status of global feather marketing. | en_US |