| dc.description.abstract | This research take is balanced the idea branch customs station system to induct the construction company management and operation pattern as to discuss the main axle, the main object of study constructs the Joint-stock company for Guang Chuncheng, induction in view of the case construction company balanced idea branch customs station system, mainly uses the tactical management plan analysis related content, collects puts in order the appraisal target which the balanced idea branch customs station needs, uses company ways again and so on depth interview and questionnaire survey, the conformity company internal and external information, and analyzes and the screening appraisal key indicator is, provides the case company to construct system of the balanced idea branch customs station. Its case company constructs the balanced idea branch customs station the main discussion project is: The balanced idea branch customs station four construction surface analysis and the strategy link, the development and collect the entire achievements appraisal target, to screen the achievements appraisal target, the construction balanced idea branch customs station, construction of rationality the appraisal construction company balanced idea branch customs station. For appraisal case construction company balanced idea branch customs station rationality of the related achievements target construction, and grades other two using the achievements appraisal target to construct the company the related information rationality, weighs rationality and the improvement basis the balanced idea branch customs station design key indicator value the reasonable value.
This research manages the tactical management development analysis in view of the construction company the main conclusion, fifth use balanced idea branch customs station project analyses and so on strength and SWOT and induces the strategy development content as follows to state:
1、Innovation strategy: Meets the market demand and the innovation is develops the strategy to succeed the key aspect, but innovates Is the product variation foundation.
2、Low cost strategy: Picks the line of low cost strategy, causes the enterprise when the booming low broom corn millet, still had competes highly Struggles the strength and the superiority.
3、Variation strategy: The enterprise picks the line of variation strategy to the product including the plan, the design and the system regulation, is Establishes the enterprise development strategy to succeed the key aspect.
4、Brand strategy: Causes the customer to have the sympathy and the customer degree of satisfaction affirmation to the product brand.
5、Leading strategy: The promotion and produces energy “the quantity” using long-enduring “the nature” the expansion, achieves the market Is in the lead holds the strategy, creates “by the quantity system price” the competitive advantage. | en_US |