| dc.description.abstract | In accordance to internet’s fast development, the network service also enters the Web2.0 generation from Web1.0, the social network sites’s user population grows rapidly. For the social network sites’s capability, it integrate many network services, like E-mail、the instant message、the community and so on. It causes the social network sites has more functionality and more interaction. Therefore the electronic word of mouth (eWOM) is transmitted has more influential. In addition, the social network sites’s interpersonal relation function let the user know the sender’s individual information clearly, also eliminate the network anonymous doubts, and increase the electronic word of mouth’s (eWOM) credible degree.
Based on the above background, this research will discuss the influence of electronic word of mouth’s (eWOM) apply to the social network sites. Because the time and the resources are limited, this research adopts the experimental design, and use the student whom major in the Information Management at National Central University as the experimental subject. We want to understand that the social network sites differ from the non-social network sites (electronic board、network forum).
The experimental result discovered that the non-social network sites has more influence on the electronic word of mouth’s (eWOM). For the understanding in depth, this research carries on the interview with the experimental subject. After the interview, we discover that the social network sites’s user interface isn’t friendly, and its security is high causing the user isn’t easy to share the article, therefore the electronic word of mouth’s (eWOM) influence has the more worse performance.
In addition, the social network sites’s user are few to share the article, mostly belongs to the message. It causes the social network sites’s influence is low. As our expectancy, the social network sites’s information has more credible level, and from the interview, we can detect that the social network sites suits the entertainment to use, but the user’s desire to share the information is few.
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